With the new year diets now in full swing I'm sure many of you are starting to experience those dreaded cravings for chocolate, sweets, crisps, pizza and all the rest. But the real question is why are you craving these foods?
Hunger is very different to cravings. Hunger is an automatic response from the stomach whereas cravings come from the brain as a pleasure-reward mechanism. But there might be more to your cravings than simply lack of will-power and knowing what this might be can help us to control those cravings... especially when we are trying to shed a few of those Christmas pounds!
So what do your cravings really mean?
As you can see from this table, certain cravings are normally a sign that a particular nutrient is deficient in your diet. I've also pointed out in the table above that sweet cravings can be a sign of tiredness - this is because when we are tired our body needs energy and it knows that sweets will give us a quick sugar hit.
So next time you have a strong craving for a certain food it might be worth taking a look at the table above and eating a healthier alternative to satisfy that craving - then you won't have to break the January 'diet' just yet!